While reading his Book" Purple Cow" I was fascinated with Curad brand(adhesive bandage products). They were so brave to enter in a market that is so specialized and hard to penetrate, knowing that Band-Aid brand was dominating and obviously famous. But Curad came up with a genuine product — colorful bandages with characters printed on them. as expected kids loved them and off-course who's better sneezers than kids :).
This story fascinated me, off course its like many other successful business stories. But the uniqueness of Curad story is that they merged the mind of an entrepreneur and a perfect marketer idea. First they became with an idea that is should succeed in a very hard market sector, and they went to the edge with their brilliant idea when they thought of unique marketing. Even more, they were so smart and brilliant to make the product market its self to a specific costumers who are sneezers in nature.
So from this reading I understood that if you want market your product, you should be able to invent your own purple cow. But not just that, your cow should wear a rainbow color contact lenses.
This is nice story. I like to read this types of stories. I also buy my need from the Boutiqueken.
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