- I think that their value proposition is circuling around softness, quality, availability for every day caring and suitable for all people.
-some of the tweets i found on Twitter about their products was :
- (whoever invented Vicks infused Kleenex is a genius), So that means the product is also caring about UNIQUE costumers also.
- ( My wining prize from #Kleenex blogging contest, a beautiful bouquet of flowers made with...) that is fascinating to me how they do trendy marketing!!
- Another again tweeted about the Vicks Kleenex product ( There's #Kleenex that smells like #Vicks its about Time).
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